About Us
Our people-first approach to senior living makes our communities thrive, fostering both independence and care with a team that is unmatched in their dedication to our residents
Meet the Retirement Unlimited, Inc.
Leadership Team
Get to know RUI's fantastic team, that brings senior living and care to the next level. You can find more about our specialized programs, offerings, and top-tier amenities at each community by navigating through our website.
William Fralin
William H. Fralin is the current CEO of Retirement Unlimited Incorporate and has held this position since 2012. He plays a vital role in the Legacy of RUI, as the nephew of one of the company’s founders, Horace Fralin. With over 20 years of experience exhibiting outstanding leadership in the field of healthcare and public service, Mr. Fralin’s career has illustrated a passion for serving people. With a bachelor’s degree in history from the University of Virginia and a Juris Doctor degree from the University of Richmond, Mr. Fralin champions the value of education and continued growth.
From 2004 to 2010 he represented the 17th District of Virginia as a member of the Virginia House of Delegates where he advocated for over 60 bills that would enhance school safety, fight against domestic violence, redevelop inner cities, and much more. He currently sits on the Board of the GO Virginia Foundation, the Board of Verge, the Board of the Virginia Museum of History and Culture, is an active member of the Virginia Business Council, and he worked at Medical Facilities of America, Inc. for 20 years where he held the title of President and CEO.
Great Place to Work Institute and its senior care partner Activated Insights have honored Retirement Unlimited, Inc. with certification as a Great Place to Work. The certification process involved surveying 100% of employees from across Retirement Unlimited, Inc.’s locations and evaluating more than 60 elements of team members’ experience on the job. These included employee pride in the organization’s community impact, belief that their work makes a difference, and feeling their work has special meaning. Rankings are based on employees’ experiences, no matter who they are or what they do.
Doris-Ellie Sullivan
After her time as a nurse in the United States Army, Doris-Ellie Sullivan has dedicated over 25 years to building her knowledge and experience in the senior living industry in both the skilled nursing facility realm and then into the senior living industry realm.
Since 2016, she has provided leadership, guidance, and drive as President of Retirement Unlimited, Inc. (RUI) based out of Roanoke, Virginia. Under her eight-year leadership, RUI has more than doubled the number of senior living communities, adding communities that they own as well as many they manage throughout the East Coast. She was charged with overseeing and coordinating the renovation of the original six communities and designing and successfully opening an additional four, some of which during the COVID pandemic. Sullivan has since then worked through several acquisitions leading to a current total of 57 communities with more acquisitions and developments shortly.
Sullivan has transitioned RUI’s 40-year legacy from quiescent to an industrious and progressive organization, with proven records in occupancy and profit during all climates. Sullivan is currently on the board of Argentum – Senior Living Association, the American Senior Housing Association, and the Florida Senior Living Association.
She has been recognized as a Changemaker by Senior Housing News and named a Visionary Honoree by the Alzheimer’s Association.
Emily Erickson, RN, BSN
Steve Sperg
Michele Thompson
Elliot Fitzgerald
Francesca Decker
John Bradley
Holly Case
Beth Kolnok
Matt Winningham
Maria Nadelstumph
Mohamed Tarawneh
Deb Stine
Cleo Kitt, PHD
Mary-Kate Hansford
Darren Eversole
Colleen Galanis
Jamie Houston
Amanda Brooks
Tony Johnson
Amanda Stanfield, RN MSN-L/M
Jennifer Oscar, RN
Kelly Bieber, RN
Mark Marshall
Robert Greninger
James Smith
Jessica Fogg
Chris Cook
Zsavonne Perryman
Shannon Adamson
Edyta Sypien
Kim Connell
Nicole Hinnegan
Gabrielle Hughes
Shaunteze Moody
Nicole Hool
Amber Gabric
Jaime Shanks
Danielle Hagenseker
Rachel Nelson
Shape the Future With Us
Join our team and turn your ambitions into achievements with an organization that values growth, education, and leadership.
RUI Gives Back
#RUIGivesBack: Retirement Unlimited, Inc. (RUI) is committed to actively and consistently giving back to the communities where our residents and team members reside. Our #RUIGivesBack initiative stemmed from the involvement that many of our residents already had in the surrounding area; RUI sought to cater to that passion and incorporated the initiative into the core programming. Now, the #RUIGivesBack initiative spans all 57 of our communities where at least one day a month is devoted to community service. Through #RUIGivesBack, we partner with local organizations and non-profits to better the life, culture, and resources of the people in our area and beyond.”